Duck Tape® Adds a Strong, New Recruit to its Ranks: the U.S. Army®U.S. Army® branded Duck Tape® joins company of more than 200 designs, colors and licenses
AVON, Ohio (June 2013) – It’s a perfect pairing. The U.S. Army®, recognized for its strength and resilience, and Duck Tape® brand duct tape, known for its quality and durability, have joined forces to introduce a new printed Duck Tape® fit to handle just about any situation: U.S. Army® branded Duck Tape®.
A rugged new print, U.S. Army® branded Duck Tape® presents the Army’s well-known star logo against a black background. Now, Duck Tape® users can salute these heroes and embrace their Army pride while making household repairs, craft projects and more.
“Duct tape was invented during World War II to help American soldiers waterproof ammunition cases and make repairs in the field, so its roots are deeply embedded in the military,” said Traci Finkelmeier, director of licensed products at ShurTech Brands, LLC, the company that markets Duck Tape®. “That background, coupled with the U.S. Army’s embodiment of strength and purpose, made U.S. Army Duck Tape® a natural alliance.”
“A licensee in the duct tape category was a no-brainer,” said Director of Army trademark licensing, Paul Jensen. “Duct tape is not only a highly relevant category with the product boasting analogous characteristics to that of our soldiers, but also a meaningful category for the U.S. Army based on its purpose to help facilitate our armed forces. The U.S. Army® is proud to have ShurTech Brands as an official licensee of the program.”
U.S. Army® branded Duck Tape® is the latest addition to the growing assortment of Duck Tape® products available in stores across the United States, which now includes hundreds of designs, colors and licenses. To see the latest duct tape creations, or share your latest masterpiece, visit www.duckbrand.com.