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Duck Tape® Makes a Splash at the 2014 Radio Disney Music Awards

Dress made with Duck® brand duct tape to be unveiled on the Red Carpet

AVON, Ohio (April 2014) – From accessories to the entire ensemble, fashion choices make a statement and express one’s personality. For Radio Disney on-air personality Maddy of “Morgan & Maddy in the Morning,” fashion can be described as style that sticks ... literally. On April 26, Maddy will get ducked out for the 2014 Radio Disney Music Awards (RDMAs) – the prime awards show for kids and families’ music – by glamming up in a one-of-a-kind dress made with Duck® brand duct tape!

Designed by Michelle Lesniak, fashion designer and winner of “Project Runway” Season 11, over a period of nine weeks, Maddy’s custom couture dress is destined to be a perfect combination of glitz and glamour.

Lesniak calls it an “artful blend” of color and whimsy.

“The silhouette is based off of a traditional 1950s prom dress. The full skirted, boat neck, fitted bodice frock gets an updated twist with an artful ‘dripped paint’ effect using Duck Tape®,” explains Lesniak, who’s no stranger to working with Duck Tape®. “Duck Tape® is such a versatile crafting medium – I was only limited by my imagination in designing the perfect outfit for Maddy.”

Like any artist, Lesniak began Maddy’s dress design with a blank canvas – or in this case, muslin. Her tools: Galaxy, Black, White, Blue and Gold Duck Tape® – the latter paying homage to the golden ARDY® statue bestowed upon winners at the RDMAs. For added texture and a little sparkle, Lesniak also accented the design with Duck Glitter® and Duck Prism® crafting tapes.

Lesniak carefully cut strips of tape to resemble dripped or splattered paint, giving the piece a truly artistic touch. Upon completion, the dress required nearly 40 rolls of tape, three and a half yards of muslin and six crafting knife blades – plus, Lesniak admits “nearly 300 jelly beans and a dozen or so cups of coffee.”

“Fashion isn’t necessarily a new journey for Duck Tape® – for more than 14 years we’ve been challenging high school students across the U.S. and Canada to create Duck Tape® promwear in our annual Stuck at Prom® Scholarship Contest. But, it has definitely been an amazing journey filled with imagination and surprise,” said Ami DeWille, corporate trend and senior category manager, Duck Tape®, at ShurTech Brands, LLC, the company that markets the Duck® brand. “Michelle has a keen eye for fashion and a passion for working with Duck Tape®, which comes through in her designs. We’re excited to see Maddy unveil her custom attire and can’t wait to hear about her experience wearing Duck Tape®.”

Maddy will reveal her Duck Tape® dress at the Radio Disney Music Awards on April 26. “Disney Channel Presents The Radio Disney Music Awards,” a television special originating from the event, will air the following day, Sunday, April 27 (8:00 p.m., ET/PT). Follow Duck® brand’s social media channels to catch a glimpse of Maddy’s Red Carpet debut: facebook.com/ducktape, Twitter.com/TheDuckBrand, pinterest.com/TheDuckBrand, Instagram.com/TheDuckBrand and youtube.com/theduckbrand. And, follow TheDuckBrand on Snapchat® for behind-the-scenes footage and more.

For more information about the 2014 Radio Disney Music Awards, visit Disney.com/RDMA. For more information about Duck Tape® and to get inspired with craft ideas and instructions, visit DuckBrand.com.

DUCK TAPE® BRAND DUCT TAPE
An American original, Duck® brand is known for its quality and innovation, which now includes a vibrant assortment of hundreds of colors, designs and licenses. Duck Tape® brand duct tape is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and designs such as Gummy Bears, Cheetah Kisses and Galaxy.

Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office.  Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than 5.7 million fans on Facebook® (facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest® (pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).

SHURTECH BRANDS, LLC
ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck®, FrogTape®, Painter’s Mate Green®, Caremail®, Easy Liner® and Shurtape®  brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, United Kingdom, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape® and Kip® brands. Visit ShurTech.com for more information.

 

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