Duck Tape® Takes Fashion from the Roll to the Runway on Season 11 of “Project Runway”Duck Tape® is inspiration for this season’s Unconventional Materials Challenge
AVON, Ohio (February 21, 2013) – Duck Tape® has gone from fix-all to high fashion. On Thursday, March 7, Duck® brand duct tape will be featured on the Lifetime series “Project Runway” during one of the most anticipated moments of every season: the Unconventional Materials Challenge. Inspired by the growing trend of Duck Tape® fashions and more, this episode will test the designers’ skills as they transform Duck Tape® into chic, runway-worthy styles.
During the challenge, designers will team up to create looks that not only illustrate the versatility of Duck Tape® and its increasing popularity as a stylish design medium, but that also embrace the vibrant Duck Tape® palette that consists of more than 150 colors and prints. All in an effort to catch the eye of judges Heidi Klum, Nina Garcia and Zac Posen.
“Duck Tape® has come a long way in the crafting and fashion world,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that markets Duck Tape®. “It has become a remarkable design medium, with countless Duck Tape® enthusiasts using it to create everything from handbags to headbands, and we continue to see this trend grow as our palette of colors and prints evolves. This is a great partnership and we’re anxious to see the final creations.”
Tune in Thursday, March 7, at 9:00 p.m. ET/8:00 p.m. CT on Lifetime to watch the designers style with this unique material – and find out who “makes it work” and who hears that fateful “Auf Wiedersehen.”
Duck Tape® is marketed by ShurTech Brands, LLC, and the Duck® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck® brand news by joining our more than five million fans on Facebook® (facebook.com/ducktape), following us on Twitter® (@theduckbrand), following our boards on Pinterest® (pinterest.com/theduckbrand) or watching us on YouTube® (youtube.com/theduckbrand).
“Project Runway” is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray, Sara Rea and Colleen Sands of Bunim/Murray Productions, Heidi Klum, and Jane Cha Cutler and Desiree Gruber of Full Picture Entertainment. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce