Published: September 22, 2015

AVON, Ohio (June 22, 2015) – The cupcake craze is far from over. Practically a pop culture phenomenon, these tasty treats have made their way from bakery shelves to television shows and even apparel. Now, consumers can celebrate their love of these decadent desserts and have a chance to score a seriously sweet prize. The Kids In Need Foundation + Duck Tape® Cupcake Design Contest challenges entrants to tap into their artistic side and create a cupcake-themed duct tape design for a chance to win a $5,000 grand prize.

From traditional favorites like red velvet to out-of-the-box offerings like maple bacon, cupcakes are now found in numerous varieties, providing plenty of options to design a truly scrumptious submission. Entering is easy – simply produce an original cupcake-themed design and then submit it at The contest entry period begins on June 22nd and ends August 3rd. Then, a panel of judges will evaluate the entries, using criteria of creativity and relevancy to assess the designs. The winner will receive a grand prize of $5,000 and may have his or her design featured on a limited edition roll of Duck® brand duct tape. The winner will be notified no later than August 12th.

The contest was created in honor of the Kids In Need Foundation’s 20th birthday, which will be recognized at the foundation’s Education Celebration Gala in Minneapolis on September 30th. For 20 years strong, the Kids In Need Foundation has been serving communities across the country by providing free school supplies to students most in need. The gala will honor this significant milestone. To extend the celebration, Duck® brand will be sponsoring a cupcake-themed after party which will showcase the contest winner.

“Duck® brand is thrilled to be sponsoring the after party at this year’s event,” said John Kahl, CEO of ShurTech Brands, LLC, the company that markets Duck® brand duct tape. “Kids In Need has been an important resource to so many students and teachers over the past two decades, and we’re proud to be able to help raise awareness of its staff and supporters’ tireless efforts through the design contest.”

For more information about the contest, visit



An American original, Duck® brand duct tape is known for its quality and innovation, which now includes a vibrant assortment of hundreds of colors, designs and licenses. Duck Tape® is available nationally at mass merchandise, craft, hardware, home center, food, drug, office, auto and specialty retailers in colors like aqua, fluorescent green, pink, orange and yellow, and designs such as Gummy Bears, Love Tie Dye and Rubber Duckies.

Duck Tape®, marketed by ShurTech Brands, LLC, offers a vast array of innovative, forward-thinking solutions that help everyone – from DIYers to crafters – bring their ideas to life. The brand sets trends, inspires creativity and leads the way in crafting, DIY projects and more, giving you the tools you need to create anything you can dream. Visit for additional product information. And, keep up-to-date on Duck® brand news by joining our more than 5 million fans on Facebook® (, following us on Twitter® (@theduckbrand), following our boards on Pinterest®( and watching us on YouTube® (


The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation has distributed more than $700 million in school supplies since its founding, directly benefiting 4.2 million students and more than 120,000 teachers annually. Kids In Need is a national 501(c)(3) charitable organization founded in 1995. For more information, visit, and join them at &